So you’ve been told you would benefit from email marketing
But you hate getting emails from businesses.
There are too many.
One store constantly sends you emails telling you something is “so you,” and it is… SO NOT.
Another one is trying to get you to buy the same thing you bought from them months ago, but you don’t need TWO toilet seats!
And then there are the stores that send you an email with the same information every. single. day.
You don’t want to bug people.
But here’s the thing: You’re not bugging people if you only send them emails with value. Personalized emails, strategically delivered to their inboxes and designed to educate, entertain, and inform your customers about the things they want to hear from you.
when done right, email is the most effective marketing tool.
It’s cost-effective - Emails generate an average of $42 for every $1 spent
It’s accessible - Practically everyone has an email address (93% of adults)
It’s visible - 99% of people check their inbox daily (often multiple times)
It’s welcomed - Consumers prefer brands reach them by email to any other method – honestly.
But the key is to know what to say and how to say it. That’s where I come in.
I’m Rebecca, the narrative architect of your email series. With my copy, you’ll deliver emails that nurture your prospects into loyal fans. They’ll look forward to your emails because you send them messages they want to hear. And because you give them valuable information, they’ll reward you with more sales. Whether you’re offering therapy or throw pillows, I will create emails that speak to your clientele.
MY EMAIL SEQUENCE PROCESS:
With my NOVEL approach to email sequences, we’ll turn your browsers into buyers and your buyers into loyal customers.
N
NEEDS ASSESSMENT
We’ll have a free 20-30 min. chat to go over your marketing needs and whether my copywriting services can help you. If there’s a fit, I’ll put together a proposal that includes a quote and timeline for completion.
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ONBOARDING
Once you’re ready to move forward, I’ll send you a client questionnaire to fill out. Then we’ll schedule a Zoom call to discuss your responses and the project.
V
VISION
I’ll put together a creative brief and email series outline based on your responses to the client questionnaire. In the kick-off call, we’ll review these to assure we have the same vision for your email series.
E
This step’s all me. You work on something else - I’ve got this. Once I’m done, we’ll have another Zoom call to review the first draft together.
L
LAUNCH
I’ll deliver the final product with all revisions on time. Then we’ll celebrate and dream up our next collaboration!
Email Package Library
ONLY 8% OF SHOPPERS BUY A PRODUCT THE FIRST TIME THEY VISIT A WEBSITE
Let’s make sure they do more than skim your selection. As your email author, I’ll compose a gripping series that makes it easy for them to hit the purchase button and make you a bestseller.
THE SHORT STORY
Perfect for those who have emails that need refreshing.
Do you have an email series that isn’t performing the way you hoped? I’ll punch up your original copy to turn your browsers into buyers and your buyers into loyal fans.
Includes:
Comprehensive client questionnaire to collect details about your business before our strategy call so I can jump in, ready with ideas.
An audit of your email list sign-up, lead magnet, confirmation pop-ups, and email series so you can see what’s not working and why.
One 60-minute email strategy call to share my plan for your emails, make sure we are on the same page, and answer any questions.
Punch-up of audited copy that converts
Creative review
Two rounds of edits
THE NOVEL
Perfect for those just starting out with email marketing
The first email series every business should have is a welcome series. Through 5 emails, we’ll tell your customers about your business, why they need your product or service, address pain points, share testimonials, and nurture a relationship that leads to the happiest of endings.
Includes:
Comprehensive client questionnaire to collect details about your business before our strategy call so I can jump in, ready with ideas.
One 90-minute email strategy call to share my plan for your emails, make sure we are on the same page, and answer any questions.
Update or creation of an email subscription pop-up that makes people want to join your list.
Update or creation of an email list confirmation pop-up
Welcome email series of 5 emails that convert
Up to 2 more Zoom calls to cover interviews or further strategy sessions.
Creative review
Two rounds of edits
THE EPIC SERIES
Perfect for those whose project needs more than 5 emails
Because sometimes it takes more than a novel to tell your story.
Includes:
Comprehensive client questionnaire to collect details about your business before our strategy call so I can jump in, ready with ideas.
One 90-minute email strategy call to share my plan for your emails, make sure we are on the same page, and answer any questions.
Update or creation of an email subscription pop-up that makes people want to join your list.
Update or creation of an email list confirmation pop-up
Sequence of 5 emails that convert
Up to 3 more Zoom calls to cover interviews or further strategy sessions
Creative review
Two rounds of edits
One add-on:
Three Facebook ads (small, medium, and large): Perfect for those who need to attract potential customers who aren’t aware of their product or service and haven’t yet seen their website.
Landing Page: Perfect for businesses who want to send customers somewhere specific on their website from the email series.
Lead Magnet: Perfect if you want to attract people to your list through a how-to guide, white paper, cheat sheet, case study, checklist, or quiz.
Two additional emails: Perfect if 5 emails aren’t enough to tell your story